Perennial is an adjective meaning everlasting or enduring. You might have heard the term used to describe plants before. You can plant a perennial plant once and it will bloom year after year on its own. Nevertheless, perennial has recently become a word used to describe people whose knowledge and scope go beyond those of their designated generation.
The term perennial gained momentum in the marketing realm. Marketing based on age group is no longer the most effective method. Modern people have all kinds of interests that cross generational boundaries, and many products out there are just as popular among fifteen year olds and they are among fifty year olds. Prime examples of this are iPhones and Netflix. Companies such as Amazon have realized that rather than market using demographic data, it’s better to cater suggestions using people’s individual interests. If you buy gym clothes on Amazon, they’ll try to sell you other gym equipment. If you buy a romance book, they’ll suggest other best sellers in the same genre.
What Are Perennials?
The perennials are people of all ages. They have a wide rage of interests. They are aware of what is happening in the world, staying up-to-date with technology, pop culture, politics, and the arts. Perennials can have conversations with people of all age groups because they have shared interests in many different realms. Perennials are curious. They are adventurous. They are risk takers, open to new ideas and trying out different experiences. Their style and interests are timeless. The perennial lifestyle is on-the-go. It is ever-changing. Because perennials are open to new ideas and trends, they are up-to-date with the new discoveries and knowledge.
There are examples of perennials all over the media. These are artists and performers who appeal to people of all ages. A great example is the collaboration between Lady Gaga and Tony Bennett. Ellen DeGeneres, John Legend, and Michelle Obama are all amazing examples of perennials. You can talk about these celebrities with both your parents and your children.
Are You a Perennial?
If you want to know whether you fit into the perennial category ask yourself the following questions.
1. Do you use social media? This includes Facebook, Twitter, Instagram, and Snapchat among others.
2. Do you stay up to date with technology, use a smart phone, and have Wi-Fi at your home?
3. Do you recognize celebrities in award shows? Think about movies, television, and music.
4. Have you watched a series that has premiered within the last two or three years? (Some examples are Stranger Things, HBO’s Westworld and Game of Thrones, Designated Survivor, and This is Us.) Have you read a book published within the last two or three years?
5. Can you easily hold conversations with people from different generations? Can you talk to someone who is significantly older or younger than you?
6. And the most important question: Are you open to trying new trends? This encompasses trends in many different areas, including the culinary, fashion, entertainment, and fitness trends.
If you answered yes to most of these questions, then you can happily consider yourself part of this ageless group. You are part of a movement that is erasing generational divides and instead finding common ground across age groups.
If you’re struggling to fit workouts into a buys lifestyle, check out our 30-Day Get Fit Plan for Busy Perennials. The perennial lifestyle is on-the-go. Because of this, we figured a perennial workout plan should be quick but efficient, fitting into the busiest of lifestyles. And most of all, we thought the workouts should be fun! And don’t forget to check out these 7 Health Apps to Help You Stay on Track.
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